New Hollow Is The Future and The Future Looks Good

@NewHollowBand is a trio comprised of Mookie Clouse, Chad Blashford, and Evan West who have just inked a deal with Epic Records, the former label of Flickerstick, Michael Jackson, and Bliss 66. On their Facebook page, New Hollow mentions The Smiths, The Naked And Famous, and HAIM as some of their influences. On what should be a surefire Top 40 Pop and Alternative hit “She Ain’t You”, the group channels successful young-but-veteran band Lifehouse. “She Ain’t You” won the Breakthrough Song Of 2013 Award from Sirius XM’s The Pulse. Based on that song alone, the band should have an excellent 2014 with all new ears hearing their tunes.

New Hollow’s success started several years ago with three consecutive trips to #1 on the Billboard Hot 100 Singles Sales Chart, all with minimal to no radio airplay. This goes to show the superb marketing the band has been fortunate to have. Now that the group has a deal with Epic, will this translate into full-length CD sales? Only time will tell. It is the one thing that has plagued young bands in years past. Those groups might have had a song or two that received some heavy play on the music video channels and the radio, but the tracks did not resonate with enough paying consumers and the group loses its contract. Sales, sales, and sales are the name of the game these days and these blokes know how to play it.

A sense of the pride about New Hollow is that this is considered a “local” band. Their hometown of New Albany is a Columbus suburb in central Ohio. There has been a bevy of great talent to come out of the area. Watershed, Willie Phoenix, Howlin’ Maggie, Frostiva, The Sun, and Sean Benjamin are just a handful that come to mind. In this day and age, these young men have the best chance to succeed with all the various means to make money. There was no YouTube and iTunes when some of these artists were making their way through the scene. Here’s to New Hollow’s success in the past, the present, and a very bright future based on what has been seen and heard thus far.

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